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Explore all that Austin has to offer in the best way possible--by bike! Whether you want to casually tour around town, get technical on the trails in one of Austin's parks, or go for a long ride out to Lockhart for some BBQ, we have the right ride to enhance the perfect day.
Check Out Our Fleet
Rental bikes are available at the Lamar and Guadalupe shops.
Tired of rough roads wearing you out? We were, too. But where we see a problem, we can't help ourselves but to make a solution. And in this circumstance, that solution takes the shape of the Ruby Expert.
The frame is among the lightest that we've ever made, and it's been constructed from our superlative FACT 10r carbon fiber. Its stiffness levels are also off the charts, and compared to the SL4 iteration of yesteryear, you'll experience a whole new, faster, and more efficient geometry. Through some engineering sorcery, however, we've managed to keep the same fit, feel, and position that we've all come to love from the SL4's Women's Endurance Geometry. Of course, you're probably thinking, "get on to the suspension thing up front."
We call it Future Shock, and essentially, it's a piston in the head tube with 20mm of travel. We developed this technology in partnership with McLaren Applied Technologies, and the result of this are a host of drastic performance improvements, namely in the vertical compliance department. Without giving a physics lecture, we found that focusing on vertical compliance, instead of fork splay, meant that we could improve smoothness, speed, and comfort in one fell swoop. And of all the bikes that we've tested with our Rolling Efficiency Model, the new Ruby outperforms anything on the market.
Lastly, we spec'd it with an awesome set of components that are hand- selected to endure harsh roads. Along these lines, you'll find the Expert outfitted with the likes of Shimano Ultegra 8000 mechanical shifting, powerful 8020 hydraulic disc brakes, low profile Roval SLX 24 wheels, and a host of women's-specific components.
- Featuring our Rider-First Engineered design that ensures every frame size has the same legendary responsiveness and smooth ride quality that you'd expect from a Ruby. The FACT 10r frameset is exceptional in every way, offering the ideal blend of light overall weight and targeted stiffness. Meanwhile, the all-new Future Shock "suspension" system at the cockpit delivers a revolutionary degree of comfort and control.
- The Ruby Disc fork is built from our extraordinary FACT carbon fiber for the lightest possible weight, supreme stiffness, strength, and reactivity, while a thru-axle design only stands to bolster all of the above.
- Comes equipped with a 25lbs spring installed (color: black, weight: medium), and also includes both 13lbs (color: blue, weight: soft) and 40lbs (color: yellow, weight: firm) springs that can be installed to match the terrain you're riding.
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Vendor restrictions do not allow us to ship this item. You may order this item online but have to be picked up at one of our stores. In-store pick up is available on every product we show on our website.
Looking to get a new bike or a new set of lightweight wheels but don’t have room for them in your garage with all your old bikes in the way? Then take advantage of Bicycle Sport Shop’s Trade-In Program. Bicycle Sport Shop can help you get those bikes out of the garage and back on the road under a new owner and you receive a Bicycle Sport Shop gift card to spend at any of our stores.
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Whether purchasing a new bike, equipment or any of the great gear we offer, you can get everything faster and easier with one the great financing options from Trek or Specialized. Take advantage of current promotions and select the special financing that meets your needs. Whether you’re interested in a Trek or a Specialized, click here for financing information on the bike of your dreams.
Wear & Care Enhanced Warranty
Bicycle Sport Shop offers Wear & Care, a three year enhanced warranty program to give you peace of mind that your bicycle will be protected against defects from normal wear and tear. The Wear & Care Plan also includes crash replacement coverage. This plan is available on all new bikes and a select number of Pre-Owned bikes. If you don't purchase the plan immediately, you still have 30 days to add it to your new bike.
Click here for more information.