Our Philosophy

While a lot has changed since the first Bicycle Sport Shop opened on Barton Springs Road in South Austin over 30 years ago, our core values haven't. We're a company born of a love for cycling and the simple goal of getting more people on bikes more often.

To reach that goal, we focus every day on these four Bicycle Sport Shop priorities:

A Thoughtfully Chosen Selection of Bikes, Accessories and Services 

Every bike and accessory in our stores has been carefully selected for quality and performance by our staff of passionate cyclists. We only sell the products we want to use and everyone at Bicycle Sport Shop is thoroughly trained on everything we sell, including services like bike fitting. So when you come into any one of our stores, you can be confident you'll always get well-informed advice to help you choose products and technology that will make your cycling experience the best it can be.

A Relentless Dedication to the Best Customer Service on the Planet

Whether you're an experienced cyclist or buying your very first bike, you'll always find a welcoming, comfortable and fun atmosphere on our sales floor and in our rental and service departments. But don't let our laid-back Austin attitude fool you! Everyone at Bicycle Sport Shop is always serious about doing whatever it takes to exceed your expectations.

A No-excuses, 100% Satisfaction Guarantee

If we ever fail to provide you with the very best products or service, just tell us and we'll do what it takes to make it right. This 100 percent guarantee comes directly from our owners, Hill Abell and Laura Agnew. Just email or call them directly at (512) 477-3472, ext. 7105, if our products, services or staff don’t exceed your expectations. We welcome your feedback and promise to do everything possible to make every visit to Bicycle Sport Shop a great one.

A Commitment to Community Outreach

While we're committed to an exceptional experience when you buy something in our stores, we didn't become an Austin institution by just selling bikes. We offer basic, advanced and women-only maintenance classes--many for free--through our Bicycle Sport Shop University. Beginner and advanced group rides leave each of our stores every week. We've developed clinics for kids, adults, beginners and experienced riders. And literally thousands of people participate in the Bicycle Sport Shop Signature Cycling Series, large-scale cycling events for all levels and types of cyclists. We're also committed to advocacy and outreach through programs that protect our trails, educate cyclists and non-cyclists and support bike-friendly laws.